I'd like to ask permission for a brief moment of honesty to discuss a topic that seems to be a favorite in some circles: "Relevance." And I would say this about it... The idea of relevance is actually rather silly. It's silly because relevance is completely subjective. In a desperate effort to be "relevant" to one audience, you instantly make yourself irrelevant to another. It's just how it works. So I would submit that we change our language, and change our thinking. Instead of filtering our ideas through relevance, let's filter them through transcendence. In other words, what are the elements that transcend one audience? What are the ingredients? What is that thing hiding inside the idea that will move anyone/anything? THAT is the spark we're after. That's the flame to fan. Anything less will burn out and -- ironically -- end up being completely irrelevant.